Advertising concept
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Loan Ranger Cash Loans

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oan Ranger Cash Loans was named, branded, conceptualised at advertising agency Integrated Concept. The brand was conceptualised with a cheeky cowboy reference, and launched alongside the release of Disney’s The Lone Ranger film. The brand has sleek and modern look to offset the ‘business cowboy’ stereotype of payday loan companies. The lasso logo represents infinite cash flow, ease and fluidity. Teamed with strong brand colours, monochromatic image styling and strong distinctive typography, we created a distinctive, crisp look for Loan Ranger Cash Loans.

Published: February 19, 2016